Privacy Policy
Last Updated:This Privacy Policy explains how MARTYR X LTD (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit or make a purchase from martyr.shop.
What We Collect
When you make a purchase, we collect information necessary to process your order: your name, email address, billing address, and payment information. Payment processing is handled securely by Shopify Payments and PayPal—we do not store your full payment card details.
When you use the contact form, we collect your name, email address, message, and basic location data (country, city) to help us respond appropriately.
When you subscribe to our newsletter, we collect your email address. This is entirely optional and requires your explicit consent.
When you browse the site, we use self-hosted analytics (Umami) that collects anonymous, aggregated data only. We do not track individual users or collect personally identifiable information through analytics.
Cookies and Local Storage
We do not use tracking cookies. We store minimal data in your browser’s local storage:
- Cart ID — to maintain your shopping cart across sessions
- Theme preferences — your chosen color scheme and display settings
This data stays on your device and is not transmitted to us or any third party.
Third-Party Services
We use the following services to operate our store:
- Shopify — powers our store, checkout, and order management. Shopify Privacy Policy
- Shopify Payments & PayPal — process payments securely. PayPal Privacy Policy
- Fileflare — delivers your digital files after purchase. Fileflare Privacy Policy
- Buttondown — sends our newsletter to subscribers who opt in. Buttondown Privacy Policy
- Resend — delivers contact form submissions to our team. Resend Privacy Policy
- Cloudflare — provides hosting and security. Cloudflare Turnstile is used for bot detection on forms; it processes minimal signals (IP, browser fingerprint) solely to distinguish humans from bots and does not track or identify individuals. Cloudflare Privacy Policy
- Umami — self-hosted analytics that collects anonymous, aggregated browsing data only. No personal information is collected or shared. Umami Privacy Policy
We do not sell your personal information. We do not use advertising networks, retargeting, or behavioral tracking.
How We Use Your Information
We use your information to:
- Fulfill your orders and deliver your digital products
- Send order confirmations and download instructions
- Respond to your questions and support requests
- Send marketing emails if you have opted in (you can unsubscribe anytime)
- Prevent fraud and secure our services
- Comply with legal obligations
Data Retention
We retain your order information for as long as necessary to provide our services, fulfill legal obligations (such as tax records), and resolve disputes. You may request deletion of your personal information at any time.
Your Rights
If you are in the UK or European Economic Area, you have the right to:
- Access the personal information we hold about you
- Correct inaccurate information
- Delete your personal information
- Object to or restrict certain processing
- Port your data to another service
- Withdraw consent for optional processing like marketing emails
To exercise any of these rights, contact us at the address below. We will respond within 30 days.
International Transfers
Your information may be transferred to and processed in countries outside the UK or EEA where our service providers operate. We ensure appropriate safeguards are in place, including Standard Contractual Clauses where required.
Children
Our services are not intended for children under 18. We do not knowingly collect personal information from minors.
Changes
We may update this policy from time to time. Material changes will be communicated via email or a notice on our website.
Contact Us
For questions about this policy or to exercise your rights:
Email: [email protected]
MARTYR X LTD 7 Coronation Road, Launchese London, United Kingdom, NW10 7PQ
Company Number: 12948328